TML Web Design's Focused Landing Pages
TML Web Design recommends the use of focused landing pages. This is an often overlooked necessity to any web site. A focused landing page is specially designed to reinforce the reason the visitor navigated to your page.
Examples of the use of a focused landing page could be to sell a product that someone clicked on an advertisement. Another example of the use of a focused landing page is to introduce your company when someone follows a link from another site.
If your page does not immediately reinforce the message that the searcher has has arrived at the page they intended to go to, the searcher will navigate away. Your window of opportunity to provide this reinforcement is about 2 seconds, often less. Your page must be designed for quick recognition or you have lost your opportunity.
TML Web Design uses graphics to reinforce the text based message being delivered. Placed on a page devoid of clutter, the searcher is immediately drawn into the subject being presented. If you have an eCommerce site, this will work wonders for your conversion rates.
As you think about the information you want on your page, remember these two critical aspects of your messaging. The website graphics need to reinforce the reason your visitor came to this page; and you need to ensure that the pages content reinforces the anchor text of the link that lead them to the page.
TML Web Design specializes in these areas. We can help you design landing pages that will increase your conversion rates. No matter what your goal is, more focused landing pages will help you achieve it. Contact us today to discuss your ideas. We will turn your ideas into reality...one page at a time.
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